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Mind Your Back

Help your customers prevent and manage back pain in 5 simple S.T.E.P.S!

  • Stretch

  • Therapy

  • Exercise

  • Posture

  • Strengthen

Millions of us in the UK suffer from back pain which can affect work, family and leisure time.

When back pain occurs, we may be unwilling, or even frightened to move because it hurts, but backs were made for moving and the latest advice from expert bodies such as NICE tells people to keep mobile with gentle exercise.

Mentholatum is committed to helping people take an active part in managing their own health and wellbeing, so they have developed Mind Your Back, an easy-to-follow back pain management and prevention programme. Mind Your Back’s five simple S.T.E.P.S. - which can be followed in your own time and at your own pace, alongside a healthy lifestyle, will help you not only manage back pain, but help prevent further problems.

Mind Your Back

1. Stretch

Too much sitting can weaken our back muscles, soMentholatum have selected five simple stretches to increase mobility, reduce stiffness, improve circulation and help take back pain away – backs are made for moving! No need for gym gear or any special equipment – all you need is you. Whether it be at your desk, at home or even on your daily commute – these can be done anywhere. Find out more at

As always, people who have not been active for a while should be advised to check with their GP and to start any new activity slowly.

2. Therapy

Find the right topical products to help care for your back efficiently1,2. Mentholatum is the UK’s number one seller3 of topical pain relief products including the iconic Deep Heat, Deep Freeze and Deep Relief, its topical NSAID brand.1 The mix of formats across the ranges and the fact that some of the products are drug-free means that you will be able to find something suitable for your needs.

Mind Your Back

Heat Therapy

Heat helps to soothe muscle aches and pains. Our Deep Heat Muscle Massage Roll-on Lotion2 helps soften tight muscles to restore movement while others provide pain relief. The increased blood flow helps aid the healing process.

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Mind Your Back

Cold Therapy

Cold therapy works fast. Our Deep Freeze range of products provide fast pain relief  for sharp shooting back pain or muscular back pain during pregnancy4. The cooling effect of the Deep Freeze Pain Relief Cold Gel, Patch and Glide-on Gel have been scientifically proven to penetrate soft tissue to a depth of 3cm. 

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Mind Your Back


Topical Anti-inflammatories provide penetrating pain relief targeting inflammatory back pain. Deep Relief Anti-inflammatory Gel is recommended for the effective relief from back pain, rheumatic pain, muscular aches, pains and swellings such as strains and sprains. Deep Relief Joint Pain Gel is also suitable for the relief from pain associated with non-serious arthritic conditions. 

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Mind Your Back

3. Exercise

Even with our busy schedules, it’s important to keep our backs healthy and strong! Find gentle exercises you enjoy and build them up gradually be it walking, cycling, swimming – you only have one back, so look after it! If at any time you feel acute pain during exercise, be sure to stop. Exercise is good for the back, but please seek medical advice before exercising if you have underlying health conditions.

Mind Your Back

4. Posture

Our occupation and our increasingly sedentary lifestyles can lead to back pain because of poor posture. If it continues it can lead to longer term problems later in life, so it’s beneficial to know what good posture looks like. Follow our posture check at

Mind Your Back

5. Strengthen

A long-term solution to help manage back pain is by strengthening the back - supporting muscles which weaken over time. A strong core provides good support for the spine. Find at five simple exercises to help strengthen your back muscles and help prevent back pain.

1 Deep Heat Pain Relief Heat Patches, Deep Freeze Pain Relief Cold Patch and Deep Freeze Pain Relief Glide-on Gel are medical devices. Deep Relief Anti-inflammatory Gel and Deep Relief Joint Pain Gel are medicines for muscular aches and pains. Always read the label. 2 Deep Heat Muscle Massage Roll-on Lotion is a non-medicinal product to help ease tight muscles. 3 IRI data 52 w/e 8 September 2018. 4 Always check new symptoms with your midwife.

Related Product Reviews

Don’t just take our word for it. See what our customers say about our products.

Deep Heat Spray

Its amazing cure pain with two-time use. Better than pain killer.

26 July 2020

Deep Heat Spray 150ml

gets the job done

tom cripps
19 December 2020


Deep Heat Muscle Massage Roll-On Lotion 50ml

I passed onto my athletics Club. Assume it will be okay

05 October 2021


Deep Heat Max Strength Rub 35g

Would give 0 for product rating if there was one. Can not fault the service which was good and fast. The product however is another matter. Max strength that’s a laugh, with the normal deep heat you get the strong smell and the burning heat with this max strength you get nothing. It doesn’t do anything so don’t waste your money just stick to the normal one

Diane Padda
14 June 2020


Reply from Physique:
Thanks for your review and we apologise the Deep Heat Max Strength did not meet your expectations. We have passed your comments onto the manufacturer. We know it’s frustrating to order something that doesn’t work as expected, so we have issued a full refund.

Best regards

Physique Team

Deep Heat Max Strength Rub

Brilliant pain relief

13 August 2021

Deep Freeze Pain Relief Cold Gel 100g


Israel Umweni
30 April 2020


Deep Freeze Pain Relief Cold Gel 100g

Very good. And quick service

anne vines
31 January 2021


Deep Freeze Pain Relief Cold Patch Pack of 4

These patches certainly help relieve the pain somewhat in my adhered gluteus media and pyriformis muscles, and enable me to sleep better, but the worse pain is back when removed. They are palliative but do not cure and I do reccomend them for pain relief and increased comfort.

Deirdre Schweitzer
06 May 2020


Deep Freeze Pain Relief Cold Patch Pack of 4

Great product. Helps relieve my migraines when used with prescribed medication.

Caroline Kyan
21 July 2020


Deep Freeze Pain Relief Cold Spray 150ml

Always useful to have one or two bottles handy.

Jenny Keir
03 November 2020


Deep Relief Anti-Inflammatory Gel 50g

Helps take local inflammation down. Very effective cream

Sean Dunn
04 September 2020


Deep Relief Anti-Inflammatory Gel 100g

It works better than an ice park or hot water bottle

caroline jolley
04 February 2021


Deep Relief Anti-Inflammatory Gel

Im sorry but I got no relief from using this gel I persisted for 24 hours but sorry to say it did nothing to help the pain it smelt nice though xx

Maggie davies
07 March 2021

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